Thanks for Being Our Guest!

You’re One Step Closer to Becoming the Go-To Authority for Our Listeners

Here’s What You Need to Know to Make This Interview Your Best Marketing Tool

First, if you haven’t already, take a minute to check out the podcast so you’ll know what to expect. While you’re there, we’d love it if you could subscribe and leave us a review.

Heartfelt reviews help us reach even more people and put episodes, like yours, in front of new listeners.

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Before the Show

• What to Expect

Insurance professionals tune in to get advice and insights from leading authorities on regulatory compliance, agency growth, industry networking, and marketing.

Because this show is a knowledge base for our listeners, they consider our guests to be top authorities in their respective fields.

That can feel like a lot of pressure. Especially if you’ve never been a guest speaker on a podcast before! 

Don’t worry! We’re here to help! First things first…

• Here’s what we need from you right away

  1. Talking points: If you have a specific topic that you want to discuss, please let us know right away. In addition to helping us coordinate speakers and content, this also helps us promote your episode to our audience.
  2. Speaker’s Bio: Please email a brief bio (200 words or less) about you and your organization to Ted at ttaveras@soiteam.com.

    If you need help writing a bio, please let us know as soon as possible, so we can connect you with someone that can help.

  3. Links:  Please provide any links (social media, website, a landing page, etc) that you would like us to put in the podcast show notes.

Once you send us the above information, our marketing team will be able to prepare for your episode and share your information with our listeners.

• Equipment Needed

This podcast is going to be a marketing tool that showcases you as an expert contributor. It’s our hope that this won’t be the last time you use podcast guesting to get your name out there and increase the reach of your business.

Here’s the thing…

Poor sound quality can actually have a negative impact on your message. A recent study from the University of Southern California showed that the lower the sound quality, the bigger loss in credibility the speaker had for listeners.

So to help you put your best foot forward, we recommend investing in some quality sound equipment.

The great news is that there are some fantastic options that cost less than $100. Making a small investment in this equipment will not only set you up for our interview, but also other promotional opportunities you’ll have in the future as well!

Here are some affordable, high-quality options we recommend:

Microphones (Note: you’ll need to use a headset or earbuds so the mic doesn’t pick up the sound from your speakers)

  • Audio Technica ATR 2100 USB ($64.00 as of this posting) – comes with a mic stand, USB cord and an XLR Connection (for use with mixer boards – optional)
  • Samsung Q2U Handheld Dynamic USB Microphone ($54.99 as of this posting) – comes with a desktop stand, a USB cord, an XLR Connection, and a pop filter (to tone down the “P”s and “B”s)

Headset (with Built-In Microphone)

During the Interview

• Internet Connection and Sound Quality

We’ll be doing our interview over Zoom and will send you the link to join the interview via email.

Before the call starts, be sure to silence all electronic devices, turn off your notifications, and connect to our Zoom call on a computer that is plugged into a hardwired modem.

To help with connection speeds and to reduce the chances of our call being interrupted or dropped, please be sure to close any open tabs on your browser. It seems like a small step, but it helps to avoid some of the major technical issues that can happen during our call.

It’s also helpful to do the interview in a room with some sound buffering (like carpeting) and in an area where kids or pets are less likely to be a noisy (although lovable) distraction.

• Tips for talking points

People love stories. So if you get an opportunity to illustrate one of your talking points with an interesting story, go for it! The more stories you can share with our listeners, the more they’ll relate to you and your topic.

We like to keep the conversation natural, so we’ll often ask follow-up questions or dig into the details. If we’re short on time, we may skip a few questions.

If there are any questions you absolutely want us to ask (or avoid), just let us know. 

In general, we like to keep our interviews from 30 to 60 minutes.  If we’re diving into an area that would be helpful to our audience, the interview may go the full 60 minutes. 

There may be pauses between your answers and our responses (or not – we like to talk). We’ll try our best to avoid talking over you. 

That said, pauses and “goof-ups” are easy to edit out, so feel free to say, “Hold on there Ted. I just goofed, let’s start again.”

At the end of the day, we want you to feel comfortable and have a great time talking about a topic you love.

• Simple talking points we’ll discuss during the interview

  1. Tell us about yourself, and your business or career.
  2. What are some of your day to day struggles?
  3. What is the one accomplishment in your business or career that you’re most proud of?
  4. What was the lowest point in your business and how did you push past it?
  5. Best online tool or app that helps your business or takes your career to the next level?
  6. Single biggest factor/best thing you did to grow your biz?
  7. What is your definition of success?
  8. Your favorite business book?
  9. Best business advice given to you?
  10. Favorite inspirational quote?
  11. As mentioned above, be prepared to share business stories with our audience.

• Before we start the episode

We’ll spend a few minutes chatting before we hit “record” to help everyone get more comfortable talking and get the nerves out of the way. This is also a great time to go over any unanswered questions and thoughts on your talking points that you may have!

• During the interview

Each podcast episode is typically 30-60 minutes in duration and uses the following format:

  1. Introduction of the guest including bio (5 minutes)
  2. Questions related to your talking points (30-55 minutes)
  3. Wrap up (5 minutes)

During our closing segment, you’ll have two minutes to discuss a bit more about your business and how listeners can contact you (now would be a good time to reference the links you’ve sent us for the show notes).

• Publishing Lead Times

Your interview will be pre-recorded and edited. It may be released one week to four months later. This gives us plenty of time to edit and make everyone sound amazing!

After the Show

• Promoting you episode

 

One of the fastest and easiest ways to help more listeners find your episode is to let your network, followers, and list know that you were a featured expert on the SOI Podcast!

Give them a chance to hear what you have to say and encourage them to share it with someone who might benefit from learning more about your topic.

Our marketing and design team can help you create a promo reel for your episode. Take a look at the following examples:

Here’s a side-by-side comparison of a video sent to us by Brandie Hinen.

Matt Dietz sent us an audio clip. Here’s the video our team created for him.

Professionally designed graphics and video makes it easy for you to promote your episode and makes it more memorable for your audience.

• Meet our marketing and design team

Stephanie Salcedo: ssalcedo@soiteam.com

Christian Maysonet: cmaysonet@soiteam.com

• Help your episode reach even more listeners

Once you’ve told your audience about your episode, talk to ours too!

As we mentioned before, we’d love it if you’d subscribe to the SOI Podcast (if you haven’t already) and leave us a heartfelt review. Let listeners know about your experience and how the podcast can help them!

It’s reviews like yours that help us reach new listeners looking for information and guidance.

We would so appreciate it if you would take the next 2 minutes of your time to give our podcast a quick review like the one below:

Spot On Insurance is SPOT ON! – by Ldmik

“This show is a MUST LISTEN for anyone in the insurance industry; there is something for everyone. You will learn something in every episode, and the variety is nice. Well done!”

• Any Questions?

Just let Stephanie or Christian know! Our team is the one of the best out there!

Also, we want to thank you for taking the time to read our guide to a successful podcast episode! We’re so excited to do this and we can’t wait to hear what you have to say!